The first look was released on 22 March 2013, and was well received by critics and audiences. Unlike other films whose theatrical trailers are released first, the makers of the film chose to release the songs before the trailer. The first song, \"Tum Hi Ho\", was released on 16 March 2013 to unanimous critical reception from critics and became very popular among the audiences. The song became an instant hit with approximately 2 million views on YouTube within 10 days of release, which helped in the marketing of the film. It has been trending on Twitter and YouTube since its launch.
Unlike most Bollywood films which indulge in months of promotion before the release, Aashiqui 2 had less than three weeks for promotion before its release. A music concert where singers (who sang songs in the soundtrack album) performed to their respective songs was organised to promote the film. The makers of the film launched the Aashiqui 2 jackets, as seen in the film's poster. Statues resembling the signature image of the couple hiding under the jacket were placed inside various theatres. 153554b96e